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In recent years, driving aids such as lane departure warning and rear side warning have become a big part of consumers' choice of vehicles for the safety and convenience of the driver. These driving aids are all part of the battlefield business from a big concept. Carstory In the third time, we joined Wise Automotive, one of the domestic automotive battlefield businesses.
The car, which was a product of mechanical engineering, is being transformed into an intensive compact of electronic equipment. This is also the case when carmakers use the term 'smart mobility' when they announce their concept cars.
Gartner estimates that the market for smart cars armed with high-tech components will grow at a CAGR of 7.9 percent, to $ 78.3 billion in 2019. As such, the 'battlefield business' has rapidly emerged as a new food source in the related industries, and has been reported even in the news every day. So what is the specific meaning and main scope of the 'battlefield business'?
The term "battlefield business" refers to any business involving electronic devices contained in a vehicle. It's easy to remember when you think of the first letter of an electronic device. In recent years, automotive semiconductor, display, telematics, and camera modules have been accelerating in the battlefield business.
WISEautomotive, founded in 2005 with a focus on seats and drills by SNU System Electronics Consulting Institute, is a company that focuses on the research and development of core parts for electric/electronic devices in vehicles. We have been cooperating with the company supplying electric parts for automobiles mainly, from the development of new products to mass production and technical aspects since mass production. In recent years, we have also achieved notable achievements in the field of camera-based ADAS(Advanced Driver Assistance System).
The EZ parking system applied to Renault Samsung's NEW QM3 released in July was also developed by WISEautomotive. A somewhat unfamiliar Ez parking system uses only one rear camera, but it is a technology that provides the driver with an image similar to the surround view system that requires multiple cameras.
Because it combines the past video and real-time video and synthesizes the surroundings of the car as if looking down from the top, it is the advantage of the EZ parking system with less cost and simpler installation than the existing surround view system. In addition, WISEautomotive has been expanding its business from providing products and technologies to automobile makers and parts makers to the aftermarket, and expanding its sales to general consumers. According to the official of WISeautomotive, the 1 channel system is about 200,000 won, and the 2 channels including the front are expected to be about 300,000 won. Considering the monetary cost of a simple contact accident during the parking process, it seems to be a good preventative choice.
In addition, Wise Automotive has developed the world's second most successful camera-based blind spot detection(BSD) and the second developed lane departure warning(LDW) to create a smarter and safer driving environment.
The role of large corporations will be crucial for securing competitiveness in the global market, such as Samsung Electronics, which acquired Harman, a US company in the past year, and LG Display, a leader in the automotive display market. However, the battlefield business, which is more intense with differentiated ideas and technologies, should not forget the interest and support of companies with the potential to enter the battlefield.
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